CollectID Evolves Into ZATAP

In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its transformation into ZATAP it was first launched in September as the company's new app and consumer-facing brand. This shift in strategy to fully change to ZATAP to support both business and consumer operations reflects the company's commitment to revolutionizing the brand-consumer interaction environment and providing unparalleled pleasure to its users by enabling seamless connectivity between the physical and digital realms.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company's development and says, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something much more substantial. We are now working to build a brand which brings joy to consumers and resonates with our creative approach to developing physical products. This journey has been possible because of our dedicated team and partners, and we are looking forward to seeing the positive impact ZATAP can have on users and businesses."



Businesses Just One Tap Away From Your Customers



The company's B2B operations continued under the collectID name following the announcement of ZATAP on September 1, they will be operating under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to create a unique platform that allows brands to connect with their customers in a way they have never before. The technology assures authenticity of the product and turns every product into a compelling storyteller, forging stronger bonds with consumers.



The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users Strategy Consulting, Help in Content Production and Marketing Execution





ZATAP is set to establish the benchmark for phygital industry, shaping a future where products not only authenticate but also excite. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP offers consumers an experience that is revolutionary. The app allows users to not only authenticate the products they purchase but also to immerse themselves in the distinct stories and experiences that each product provides.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP is a bridge between physical and digital worlds, offering users an immersive experience in which customers are able to access unique content and offers as well as rewards and utilize their products in a virtual dimension (i.e. gaming on video).




The Authentication System: The application offers a revolutionary authentication system that is based on ZATAP's own proprietary technology. This system, made up of encrypted NFC tags and blockchain, guarantees the highest security available in the marketplace and allows users to confirm the authenticity of their merchandise with confidence.




Tickets: These products can be used to obtain tickets to events and special events, leveraging the power of a ticket for access to exclusive events.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact with their favorite brands. Their goal is to delight customers by connecting physical products with the digital dimension, www.openlearning.com creating an immersive phygital experience for consumers and fans. ZATAP has the offices of Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.