CollectID Evolves Into ZATAP

In a bold and revolutionary move, leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first announced in September as the company's new app and consumer-facing brand. This shift in strategy to fully transition into ZATAP in both business and end-consumer operations reflects the company's commitment to reshaping the consumer-brand interaction landscape, and bringing a new level of joy to users through seamless connectivity between the digital and physical worlds.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's growth and says, "From our inception in 2018, to authenticate physical goods within the digital world, collectID has grown into something far more significant. We are now working to create a brand that brings joy to users and matches our innovative approach to creating physical products. This has been made achieved thanks to our committed team and partners and we're excited to witness the positive effects ZATAP has on users and businesses."



Businesses one tap away from Your Customers



The company's B2B operations continued under the collectID name after announcing ZATAP on September 1, they will now be operating within ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to offer a distinctive platform that allows brands to connect with their consumers like never before. The technology assures authenticity of the product and makes every product a compelling storyteller, forging stronger bonds with consumers.



The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production & Marketing Execution





ZATAP is set to establish the standard for phygital products in the market, shaping a future where products not only authenticate but also excite. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP provides consumers with a revolutionary experience. ZATAP allows them to not just authenticate their products but also get absorbed in the stories and experiences that each product has to offer.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP connects physical and digital worlds, offering users an immersive experience where customers are able to access exclusive content, offers, http://idea.informer.com/users/matchlink2/?what=personal as well as rewards and utilize their services in the physical dimension (i.e. video games).




The Authentication System: The application has a state-of-the-art authentication method that utilizes ZATAP's exclusive technology. This system, made up of encrypted NFC tags and blockchain, guarantees the highest security level available on the market that allows users to check whether they're buying genuine products with complete confidence.




Tickets: The products can be used to get tickets to events or special events, using the power of a ticket for exclusive access.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their aim is to make people happy by bringing physical products into the digital realm and delivering a truly immersive physical experience for consumers and fans. ZATAP has offices in Switzerland in Switzerland and New York City, ZATAP works with businesses globally including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.