CollectID Evolves Into ZATAP

In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its transformation into ZATAP that was first launched in September of this year as the company's brand-new app and consumer-facing brand. This strategic shift to fully move to ZATAP to support both business and consumer operations reflects the company's commitment to changing the way consumers interact with brands landscape and bringing unparalleled joy to its users by enabling seamless connectivity between the digital and physical worlds.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement about the company's development and says, "From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something more profound. Today, we aim to build a brand which delights customers and is a reflection of our creative approach to developing physical products. This journey has been achieved thanks to our committed team and partners We are looking forward to seeing the positive effects ZATAP will have on both the business and the end-users."



Businesses Just One Tap Away From Your Customers



The ZATAP's B2B operations continued under the collectID name after announcing ZATAP on September 1, they are now set to be operating under the ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to offer a distinctive platform for brands to engage with their customers like never before. The technology ensures product authenticity and transforms every product into an intriguing storyteller, thereby creating stronger bonds with consumers.



The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution





ZATAP is set to establish the industry standard for phygital creating a future where products are not just authentic but also excite. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP gives consumers an innovative experience. The application enables them to not only authenticate the products they purchase but also immerse themselves in the distinct stories and experiences that each product has to offer.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP is a bridge between the digital and physical worlds by providing users with an immersive experience where customers have access to unique content and offers as well as rewards and utilize their products in a physical dimension (i.e. video games).




The Authentication System: The application has a state-of-the-art authentication system that is based on ZATAP's proprietary technology. The system, which is powered by a combination of encrypted NFC tags, and Blockchain guarantees the highest security level available on the market and allows users to confirm that they are authentic goods with confidence.




Tickets: The products can be used to obtain tickets to events and other special events, making use of the power of a ticket to gain access only.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their goal is to create a positive experience for people by bringing physical products into the digital realm and delivering a truly immersive physical experience for fans and consumers. ZATAP has headquarters in Switzerland and New York City, ZATAP is a partner for global companies such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.