CollectID Evolves Into ZATAP

In a bold and revolutionary move, leading "phygital" platform collectID officially announces its transition into ZATAP that was first announced in September of this year as the company's brand-new app and consumer-facing brand. This strategic shift to fully change to ZATAP to support both business and end-consumer operations is a sign of the company's dedication to revolutionizing the brand-consumer interaction environment and providing unparalleled pleasure for users with seamless connectivity between digital and physical worlds.




David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's evolution in a statement that reads, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something far more significant. We are now working to create a brand that delights users and matches our unique approach to creating physical products. This is possible because of our dedicated team and partners, and we are looking forward to seeing the positive impact ZATAP can have on both the business and the end-users."



Businesses: One Tap Away from Your Customers



The company's B2B operations continued under the collectID name following the announcement of ZATAP at the end of September, these operations are now set to change to operate as part of the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to offer a distinctive platform for brands to engage with their customers like never before. The technology assures authenticity of the product and turns every product into an intriguing storyteller, thereby creating stronger bonds with customers.



The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: https://www.multichain.com/qa/index.php?qa=user&qa_1=shippisces2 CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution





ZATAP is set to establish the industry standard for phygital creating a future where products are not just authentic but also attract. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP offers consumers a revolutionary experience. The application enables them to not just authenticate their products but also get absorbed in the stories and experiences that each product offers.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP bridges the gap between the physical and digital worlds, providing customers with an immersive experience, where users are able to access exclusive content, offers, as well as rewards and utilize their products in the digital dimension (i.e. gaming on video).




Authentication System: The app boasts a cutting-edge authentication system that is based on ZATAP's proprietary technology. This system, powered by a combination of secure NFC tags, and Blockchain guarantees the highest security level available on the market, allowing users to verify that they are authentic products with confidence.




Ticketing: Products may be used as tickets for entry into venues and other special events, making use of the power of a ticket for access to exclusive events.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their goal is to delight customers by bringing physical products into the digital dimension providing a full-immersive physical experience for both fans and consumers. With offices in Switzerland in Switzerland and New York City, ZATAP is a partner for global companies like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.