CollectID Evolves Into ZATAP

In a bold and transformative move, leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first announced in September as the company's new app and consumer-facing brand. The strategic decision to completely move to ZATAP in both business and end-consumer operations reflects the company's commitment to reshaping the consumer-brand interaction landscape and bringing unparalleled joy to its users by enabling seamless connectivity between the physical and digital realms.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's growth, stating, "From our inception in the year 2018 to verify physical items on the internet, collectID has grown into something far more significant. The company's goal is to build a brand which brings joy to users and matches our unique approach to creating "phygital" products. This has been made possible thanks to our dedicated team and partners and we're excited to witness the positive effects ZATAP can have on the business and the end-users."



Businesses: One Tap Away from Your Customers



The ZATAP's B2B operations continued to operate under the collectID name after announcing ZATAP at the end of September, these operations are now set to change to operate within ZATAP Business. ZATAP Business umbrella. This transition reinforces ZATAP's commitment to offer a distinctive platform for brands to engage with their customers in a way they have never before. The technology assures authenticity of the product and makes every product an intriguing storyteller, thereby creating stronger bonds with consumers.



The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users Strategy Consulting, Help in Content Production and Marketing Execution





ZATAP is set to establish the industry standard for phygital and is paving the way for a future in which the products don't just validate but also attract. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP provides consumers with an experience that is revolutionary. The app allows users to not only authenticate their products but also get absorbed in the unique stories and experiences that each product provides.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP bridges the gap between physical and digital worlds by providing users with an immersive experience in which customers are able to access special content, deals and rewards, and also use their services in the digital dimension (i.e. video games).




Authentication System: The app boasts a cutting-edge authentication method that utilizes ZATAP's exclusive technology. This system, powered by a combination with encrypted NFC tags as well as blockchain ensures the highest level of security in the marketplace, allowing users to verify whether they're buying genuine products with confidence.




Ticketing: Products may be used as an entry ticket to venues or special events, https://www.mixcloud.com/treehat3/ using the potential of a product for exclusive access.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their aim is to make people happy by bringing physical products into the digital realm, creating an immersive phygital experience for consumers and fans. ZATAP has the offices of Switzerland as well as New York City, ZATAP works with businesses globally like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.