CollectID Evolves Into ZATAP

In a bold and revolutionary move, leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first introduced in September as a brand new app and brand for www.auto-software.org consumers. The strategic decision to completely transition into ZATAP in both business and consumer operations is a sign of the company's dedication to reshaping the consumer-brand interaction landscape, and bringing a new level of joy for users with seamless integration between the digital and physical realms.




David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's growth in a statement that reads, "From our inception in the year 2018 to verify physical items within the digital world, collectID has grown into something far more significant. Today, we aim to create a brand that delights users and matches our creative approach to developing "phygital" products. This is possible because of our dedicated team and partners We are eager to see the positive impact ZATAP will have on the business and the end-users."



Businesses Just One Tap Away From Your Customers



While the business's B2B operations continued to operate under the collectID name after announcing ZATAP at the end of September, these operations will now be operating within the ZATAP Business under the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to offer a distinctive platform for brands to engage with their customers in a way they have never before. The technology assures authenticity of the product and makes every product an intriguing storyteller, thereby creating stronger bonds with customers.



The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users, Strategy Consulting, Assistance in Content Production and Marketing Execution





ZATAP is set to establish the industry standard for phygital, shaping a future where products are not just authentic but also excite. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP provides consumers with an innovative experience. The app allows users to not just authenticate their products but also immerse themselves in the unique stories and experiences each product offers.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP connects the digital and physical worlds, providing customers with an immersive experience, where users can unlock unique content and offers, as well as rewards and utilize their products in the digital dimension (i.e. gaming on video).




The Authentication System: The application offers a revolutionary authentication method that utilizes ZATAP's exclusive technology. The system, which is built on a combination of secure NFC tags as well as blockchain provides the best security level available that is available that allows users to check whether they're buying genuine goods with confidence.




Tickets: The products can be used to get tickets for entry into venues and other special events, making use of the potential of a product to gain access only.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their mission is to create a positive experience for people by bringing physical products into the digital dimension providing a full-immersive physical experience for fans and consumers. ZATAP has headquarters in Switzerland and New York City, ZATAP collaborates with companies around the world including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.