CollectID Evolves Into ZATAP

In a bold and revolutionary move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP that was first introduced in September of this year as the company's brand-new app and consumer-facing brand. This strategic shift to fully move to ZATAP to support both business and end-consumer operations reflects the company's commitment to revolutionizing the brand-consumer interaction landscape and bringing unparalleled joy to its users by enabling seamless integration between the digital and physical realms.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company's development, stating, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something far more significant. We are now working to create a brand that brings joy to users and matches our creative approach to developing 'phygital' products. This is possible because of our dedicated team and partners We are eager to see the positive effects ZATAP can have on both users and businesses."



Businesses: One Tap Away from Your Customers



While the ZATAP's B2B operations continued under the collectID name after announcing ZATAP on September 1, they are now set to change to operate as part of ZATAP Business. ZATAP Business brand. This shift demonstrates ZATAP's determination to offer a distinctive platform that allows brands to connect with their consumers like never before. The technology assures authenticity of the product and transforms every product into an intriguing storyteller, thereby creating stronger bonds with consumers.



The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users and Strategy Consulting, as well as assistance with Content Production & Marketing Execution





ZATAP is set to establish the benchmark for phygital industry, shaping a future where products not only authenticate but also attract. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP offers consumers a revolutionary experience. ZATAP allows them to not only authenticate their products but also get absorbed in the unique stories and experiences that each product has to offer.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP is a bridge between physical and digital worlds, providing customers with an immersive experience where customers can unlock special content, deals and rewards and use their products in the digital dimension (i.e. gaming on video).




The Authentication System: The application has a state-of-the-art authentication system that is based on ZATAP's exclusive technology. This system, powered by a combination with encrypted NFC tags as well as blockchain, ensures the highest security level available in the marketplace that allows users to check that they are authentic products with confidence.




Tickets: These products can be used to obtain an entry ticket to venues or special events, using the potential of a product for exclusive access.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact with their favorite brands. Their mission is to make people happy by connecting physical goods with the digital dimension providing a full-immersive physical experience for consumers and fans. With headquarters in Switzerland as well as New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.