CollectID Evolves Into ZATAP

In a bold and transformative move, leading "phygital" platform collectID officially announces its evolution into ZATAP that was first announced in September of this year as the company's brand-new app and consumer-facing brand. The strategic decision to completely change to ZATAP in both business and end-consumer operations underscores the company's commitment to reshaping the consumer-brand interaction landscape and bringing unparalleled joy to its users by enabling seamless connectivity between the physical and digital realms.




David Geisser, CEO and co-founder of collectID, shenasname.ir expresses his enthusiasm for the company's evolution and says, "From our inception in 2018 to authenticate physical products on the internet, collectID has grown into something more profound. Today, we aim to build a brand which is a source of joy for customers and is a reflection of our innovative approach to creating physical products. This is possible thanks to our dedicated team and our partners We are excited to witness the positive effects ZATAP will have on the business and the end-users."



Businesses one tap away from Your Customers



While the company's B2B operations continued under the collectID name after announcing ZATAP in September, they are now set to transition to operate within the ZATAP Business under the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to create a unique platform for brands to interact with their customers like never before. This technology guarantees authenticity of products and turns every product into an engaging storyteller, creating stronger bonds with customers.



The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users Strategy Consulting, Help with Content Production and Marketing Execution





ZATAP is poised to set the standard for phygital products in the market, shaping a future where products not only authenticate but also excite. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP gives consumers a revolutionary experience. The app allows users to not just authenticate their products but also immerse themselves in the unique stories and experiences that each product has to offer.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP is a bridge between the physical and digital worlds by providing users with an immersive experience, where users can unlock exclusive content, offers, as well as rewards and utilize their services in the physical dimension (i.e. videos games).




Authentication System: The app offers a revolutionary authentication system that is based on ZATAP's proprietary technology. The system, which is built on a combination with encrypted NFC tags, and Blockchain, provides the best level of security that is available, allowing users to verify that they are authentic merchandise with confidence.




Tickets: The products can be used to get an entry ticket to venues and other special events, making use of the power of a ticket for exclusive access.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact with their favorite brands. Their mission is to delight customers by connecting physical products with the digital dimension providing a full-immersive physical experience for both fans and consumers. ZATAP has headquarters in Switzerland as well as New York City, ZATAP is a partner for global companies such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.