CollectID Evolves Into ZATAP

In a bold and revolutionary move, leading "phygital" platform collectID officially announces its transition into ZATAP, which was first announced in September as the company's new app and consumer-facing brand. This shift in strategy to fully change to ZATAP in both business and end-consumer operations reflects the company's commitment to reshaping the consumer-brand interaction environment and providing unparalleled pleasure for users with seamless integration between the digital and physical realms.




David Geisser, CEO and co-founder of collectID is expressing his excitement about the company's development in a statement that reads, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something much more substantial. We are now working to build a brand which is a source of joy for users and matches our innovative approach to creating physical products. This has been made achieved thanks to our committed team and partners We are eager to see the positive effects ZATAP will have on businesses and end-users."



Businesses: One Tap Away from Your Customers



While the company's B2B operations continued to operate under the collectID name, following the announcement of ZATAP on September 1, they will now be operating within the ZATAP Business under the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to provide a unique platform that allows brands to connect with their consumers like never before. This technology guarantees authenticity of products and transforms every product into an engaging storyteller, creating stronger bonds with consumers.



The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production and Marketing Execution





ZATAP is set to establish the industry standard for jnd123.com phygital and is paving the way for a future in which the products don't just validate but also captivate. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP provides consumers with an innovative experience. ZATAP allows them to not just authenticate their products but also to immerse themselves in the unique stories and experiences that each product offers.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP connects the digital and physical worlds, providing customers with an immersive experience in which customers have access to exclusive content, offers and rewards and use their products in a digital dimension (i.e. gaming on video).




The Authentication System: The application offers a revolutionary authentication method that utilizes ZATAP's own proprietary technology. The system, which is built on a combination of secure NFC tags and blockchain guarantees the highest security available on the market, allowing users to verify the authenticity of their products with confidence.




Ticketing: Products may be used to obtain tickets for entry into venues and other special events, making use of the power of a ticket for exclusive access.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact to their favourite brands. Their aim is to make people happy by connecting physical goods with the digital realm and delivering a truly immersive physical experience for fans and consumers. With offices in Switzerland as well as New York City, ZATAP is a partner for global companies including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.