CollectID Evolves Into ZATAP

In a bold and revolutionary move, the world's leading "phygital" platform collectID officially announces its transformation into ZATAP, which was first announced in September as a brand new app and consumer-facing brand. This strategic shift to fully move to ZATAP for both its business and consumer operations reflects the company's commitment to changing the way consumers interact with brands landscape and bringing unparalleled joy to users through seamless integration between the digital and physical realms.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's growth, stating, "From our inception in 2018 to authenticate physical products on the internet, collectID has grown into something far more significant. The company's goal is to build a brand that delights users and matches our creative approach to developing 'phygital' products. This has been made achieved thanks to our committed team and partners We are excited to witness the positive impact ZATAP has on the business and the end-users."



Businesses: One Tap Away from Your Customers



The company's B2B operations continued to operate under the collectID name following the announcement of ZATAP in September, they are now set to transition to operate as part of ZATAP Business. ZATAP Business brand. This transition reinforces ZATAP's commitment to create a unique platform that allows brands to connect with their customers like never before. The technology ensures product authenticity and turns every product into a compelling storyteller, forging more powerful bonds with customers.



The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users and Strategy Consulting, as well as assistance with Content Production & Marketing Execution





ZATAP is poised to set the benchmark for phygital industry, shaping a future where products are not just authentic but also attract. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP gives consumers an innovative experience. ZATAP allows them to not just authenticate their products but also get absorbed in the unique stories and experiences that each product provides.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP is a bridge between physical and digital worlds by providing users with an immersive experience where customers are able to access exclusive content, offers, and rewards and use their products in a physical dimension (i.e. videos games).




Authentication System: The app offers a revolutionary authentication system that is based on ZATAP's own proprietary technology. The system, which is built on a combination with encrypted NFC tags as well as blockchain provides the best level of security on the market that allows users to check the authenticity of their products without hesitation.




Tickets: These products can be used as an entry ticket to venues and other special events, making use of the power of a product for access to exclusive events.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their aim is to create a positive experience for people by bringing physical products into the digital world and delivering a truly immersive physical experience for consumers and fans. ZATAP has headquarters in Switzerland and New York City, ZATAP collaborates with companies around the world like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.