CollectID Evolves Into ZATAP

In a bold, transformative move, the leading "phygital" platform collectID officially announces its transition into ZATAP that was first announced in September as the company's new app and humanlove.stream brand for consumers. The strategic decision to completely move to ZATAP in both consumer and business operations is a sign of the company's dedication to reshaping the consumer-brand interaction landscape and bringing unparalleled joy to users through seamless connectivity between digital and physical worlds.




David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's growth, stating, "From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something far more significant. We are now working to create a brand that is a source of joy for customers and is a reflection of our unique approach to creating physical products. This journey has been possible because of our dedicated team and our partners, and we are excited to witness the positive impact ZATAP has on the business and the end-users."



Businesses: One Tap Away from Your Customers



While the business's B2B operations continued to operate under the collectID name after announcing ZATAP on September 1, they will be operating within ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to offer a distinctive platform for brands to interact with their customers in a way they have never before. The technology assures authenticity of the product and transforms every product into a compelling storyteller, forging stronger bonds with customers.



The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users Strategy Consulting, Help with Content Production & Marketing Execution





ZATAP is set to establish the benchmark for phygital industry, shaping a future where the products don't just validate but also captivate. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP provides consumers with an experience that is revolutionary. ZATAP allows them to not just authenticate their products but also get absorbed in the distinct stories and experiences each product provides.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP is a bridge between the digital and physical worlds by providing users with an immersive experience, where users can unlock special content, deals as well as rewards and utilize their services in the virtual dimension (i.e. videos games).




Authentication System: The app offers a revolutionary authentication method that utilizes ZATAP's exclusive technology. This system, powered by a combination of encrypted NFC tags, and Blockchain ensures the highest security level available that is available, allowing users to verify that they are authentic products with confidence.




Tickets: The products can be used to get tickets for entry into venues or special events, using the power of a ticket to gain access only.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their mission is to create a positive experience for people by bringing physical products into the digital realm and delivering a truly immersive physical experience for consumers and fans. ZATAP has offices in Switzerland and New York City, ZATAP works with businesses globally like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.