CollectID Evolves Into ZATAP

In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its transition into ZATAP, which was first announced in September as the company's new app and consumer-facing brand. This strategic shift to fully move to ZATAP in both consumer and business operations underscores the company's commitment to changing the way consumers interact with brands landscape and bringing unparalleled joy for users with seamless connectivity between physical and digital realms.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution, stating, "From our inception in the year 2018 to verify physical items within the digital world, collectID has grown into something much more substantial. We are now working to create a brand that is a source of joy for users and matches our creative approach to developing physical products. This journey has been possible because of our dedicated team and our partners We are eager to see the positive effects ZATAP can have on both users and businesses."



Businesses one tap away from Your Customers



The company's B2B operations continued under the collectID name following the announcement of ZATAP on September 1, they are now set to transition to operate within ZATAP Business. ZATAP Business umbrella. This transition reinforces ZATAP's commitment to provide a unique platform for brands to engage with their customers like never before. The technology assures authenticity of the product and transforms every product into a compelling storyteller, forging stronger bonds with customers.



The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution





ZATAP is set to establish the benchmark for phygital industry and is paving the way for a future in which the products don't just validate but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP offers consumers an innovative experience. The application enables them to not just authenticate their products but also get absorbed in the stories and experiences each product offers.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP bridges the gap between the physical and digital worlds, offering users an immersive experience where customers have access to special content, deals and rewards and use their products in the physical dimension (i.e. videos games).




Authentication System: The app has a state-of-the-art authentication method that utilizes ZATAP's exclusive technology. The system, which is made up of encrypted NFC tags, www.pradaan.org and Blockchain, guarantees the highest security level available that is available that allows users to check that they are authentic merchandise with complete confidence.




Tickets: The products can be used to get an entry ticket to venues and other special events, making use of the power of a product for exclusive access.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines how consumers interact to their favourite brands. Their goal is to make people happy by connecting physical goods with the digital dimension, creating an immersive phygital experience for both fans and consumers. ZATAP has the offices of Switzerland as well as New York City, ZATAP collaborates with companies around the world such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.