CollectID Evolves Into ZATAP

In a bold and revolutionary move, leading "phygital" platform collectID officially announces its evolution into ZATAP it was first introduced in September of this year as the company's brand-new app and brand for consumers. The strategic decision to completely transition into ZATAP to support both business and consumer operations is a sign of the company's dedication to revolutionizing the brand-consumer interaction landscape, and bringing a new level of joy to its users by enabling seamless connectivity between digital and physical worlds.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement about the company's development in a statement that reads, "From our inception in 2018 to authenticate physical products in the digital realm, collectID has grown into something far more significant. We are now working to create a brand that is a source of joy for customers and is a reflection of our unique approach to creating "phygital" products. This has been made possible because of our dedicated team and partners, and we are looking forward to seeing the positive impact ZATAP will have on both users and businesses."



Businesses Just One Tap Away From Your Customers



While the business's B2B operations continued to operate under the collectID name after announcing ZATAP on September 1, they will now transition to operate within ZATAP Business. ZATAP Business brand. This shift demonstrates ZATAP's determination to offer a distinctive platform for brands to interact with their consumers like never before. The technology assures authenticity of the product and transforms every product into an engaging storyteller, creating stronger bonds with consumers.



The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, travelpoint.ge Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production and Marketing Execution





ZATAP is set to establish the standard for phygital products in the market, shaping a future where products are not just authentic but also attract. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP offers consumers an innovative experience. The application enables them to not only authenticate their products but also get absorbed in the unique stories and experiences each product offers.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP connects the physical and digital worlds, offering users an immersive experience where customers are able to access exclusive content, offers, and rewards, and also use their services in the digital dimension (i.e. gaming on video).




The Authentication System: The application boasts a cutting-edge authentication system that is based on ZATAP's own proprietary technology. This system, built on a combination of secure NFC tags as well as blockchain, guarantees the highest level of security on the market and allows users to confirm the authenticity of their goods with complete confidence.




Tickets: The products can be used as tickets to events and special events, leveraging the power of a ticket for exclusive access.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their mission is to create a positive experience for people by bringing physical products into the digital dimension, creating an immersive phygital experience for consumers and fans. ZATAP has offices in Switzerland and New York City, ZATAP collaborates with companies around the world such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.