CollectID Evolves Into ZATAP

In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its transition into ZATAP, which was first announced in September of this year as the company's brand-new app and brand for consumers. The strategic decision to completely move to ZATAP for both its consumer and business operations reflects the company's commitment to reshaping the consumer-brand interaction landscape, and bringing a new level of joy to its users by enabling seamless integration between the digital and physical worlds.




David Geisser, CEO and co-founder of collectID is expressing his excitement about the company's development in a statement that reads, "From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something far more significant. The company's goal is to build a brand which delights users and matches our creative approach to developing physical products. This is possible thanks to our dedicated team and partners and we're excited to witness the positive impact ZATAP can have on users and businesses."



Businesses: One Tap Away from Your Customers



While the business's B2B operations continued under the collectID name after announcing ZATAP at the end of September, these operations will change to operate within ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to offer a distinctive platform for brands to engage with their customers in a way they have never before. This technology guarantees authenticity of products and transforms every product into an engaging storyteller, creating stronger bonds with customers.



The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users Strategy Consulting, Help with Content Production & Marketing Execution





ZATAP is poised to set the standard for phygital products in the market, shaping a future where products are not just authentic but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP provides consumers with a revolutionary experience. ZATAP allows them to not only authenticate their products but also immerse themselves in the stories and experiences each product provides.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP is a bridge between the digital and physical worlds, offering users an immersive experience in which customers are able to access exclusive content, offers and rewards, and also use their services in the digital dimension (i.e. video games).




Authentication System: The app boasts a cutting-edge authentication system, leveraging ZATAP's exclusive technology. This system, built on a combination of secure NFC tags and blockchain, guarantees the highest level of security on the market, allowing users to verify that they are authentic merchandise without hesitation.




Tickets: The products can be used to obtain an entry ticket to venues and other special events, making use of the power of a product for access to exclusive events.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their aim is to make people happy by connecting physical goods with the digital dimension providing a full-immersive physical experience for consumers and fans. With offices in Switzerland and New York City, ZATAP collaborates with companies around the world like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.