CollectID Evolves Into ZATAP

In a bold and transformative move, the world's leading "phygital" platform collectID officially announces its transformation into ZATAP, which was first launched in September as the company's new app and consumer-facing brand. This shift in strategy to fully change to ZATAP for both its consumer and business operations underscores the company's commitment to revolutionizing the brand-consumer interaction landscape, and bringing a new level of joy to its users by enabling seamless connectivity between the digital and physical worlds.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company's development in a statement that reads, "From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something more profound. Today, we aim to build a brand that delights customers and is a reflection of our unique approach to creating physical products. This journey has been possible thanks to our dedicated team and our partners We are eager to see the positive effects ZATAP can have on businesses and end-users."



Businesses: One Tap Away from Your Customers



While the ZATAP's B2B operations continued to operate under the collectID name after announcing ZATAP at the end of September, these operations will be operating as part of the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to offer a distinctive platform for brands to interact with their customers in a way they have never before. This technology guarantees authenticity of products and transforms every product into an intriguing storyteller, thereby creating more powerful bonds with customers.



The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, http://box5172.temp.domains/~gamescap/forums/users/syriahorse7/ QR Code




Support Services Helping Customers for End Users, Strategy Consulting, Assistance in Content Production and Marketing Execution





ZATAP is set to establish the standard for phygital products in the market creating a future where products not only authenticate but also excite. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP provides consumers with a revolutionary experience. The app allows users to not only authenticate the products they purchase but also to immerse themselves in the unique stories and experiences that each product has to offer.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP is a bridge between the physical and digital worlds by providing users with an immersive experience in which customers can unlock exclusive content, offers, and rewards and use their products in the virtual dimension (i.e. video games).




Authentication System: The app has a state-of-the-art authentication system that is based on ZATAP's own proprietary technology. The system, which is powered by a combination of secure NFC tags and blockchain guarantees the highest security available on the market and allows users to confirm whether they're buying genuine merchandise with confidence.




Ticketing: Products may be used to obtain tickets to events and other special events, making use of the potential of a product for exclusive access.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact with their favorite brands. Their goal is to create a positive experience for people by connecting physical goods with the digital world, creating an immersive phygital experience for fans and consumers. ZATAP has the offices of Switzerland as well as New York City, ZATAP is a partner for global companies including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.