CollectID Evolves Into ZATAP

In a bold and revolutionary move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP it was first introduced in September as a brand new app and brand for consumers. The strategic decision to completely change to ZATAP in both business and consumer operations is a sign of the company's dedication to revolutionizing the brand-consumer interaction environment and providing unparalleled pleasure to its users by enabling seamless connectivity between digital and physical worlds.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's growth, stating, "From our inception in 2018 to authenticate physical products in the digital realm, collectID has grown into something much more substantial. We are now working to build a brand that is a source of joy for consumers and resonates with our unique approach to creating "phygital" products. This has been made possible thanks to our dedicated team and partners We are looking forward to seeing the positive impact ZATAP will have on both businesses and end-users."



Businesses Just One Tap Away From Your Customers



The ZATAP's B2B operations continued under the collectID name after announcing ZATAP at the end of September, these operations will now transition to operate under ZATAP Business. ZATAP Business umbrella. The change demonstrates ZATAP's desire to provide a unique platform that allows brands to connect with their customers in a way they have never before. The technology ensures product authenticity and turns every product into a compelling storyteller, forging stronger bonds with customers.



The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and www.diggerslist.com User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users, Strategy Consulting, Assistance in Content Production and Marketing Execution





ZATAP is poised to set the industry standard for phygital, shaping a future where products not only authenticate but also captivate. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP gives consumers a revolutionary experience. ZATAP allows them to not only authenticate their products but also immerse themselves in the distinct stories and experiences each product has to offer.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP is a bridge between the physical and digital worlds, providing customers with an immersive experience, where users have access to special content, deals, and rewards, and also use their products in a virtual dimension (i.e. videos games).




Authentication System: The app offers a revolutionary authentication system that is based on ZATAP's proprietary technology. This system, built on a combination of encrypted NFC tags and blockchain, provides the best security available on the market and allows users to confirm the authenticity of their goods with complete confidence.




Tickets: The products can be used to obtain tickets to events and other special events, making use of the power of a ticket for access to exclusive events.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines how consumers interact with their favorite brands. Their goal is to create a positive experience for people by connecting physical products with the digital dimension, creating an immersive phygital experience for consumers and fans. With the offices of Switzerland as well as New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.