CollectID Evolves Into ZATAP

In a bold, transformative move, leading "phygital" platform collectID officially announces its evolution into ZATAP that was first announced in September as a brand new app and www.blurb.com consumer-facing brand. This strategic shift to fully move to ZATAP to support both business and consumer operations underscores the company's commitment to reshaping the consumer-brand interaction environment and providing unparalleled pleasure for users with seamless connectivity between physical and digital realms.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement about the company's development, stating, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something much more substantial. The company's goal is to build a brand that delights consumers and resonates with our creative approach to developing physical products. This has been made possible thanks to our dedicated team and our partners, and we are looking forward to seeing the positive effects ZATAP has on both the business and the end-users."



Businesses one tap away from Your Customers



While the business's B2B operations continued under the collectID name after announcing ZATAP at the end of September, these operations will now be operating under the ZATAP Business brand. This transition reinforces ZATAP's commitment to create a unique platform for brands to engage with their customers like never before. The technology ensures product authenticity and makes every product an engaging storyteller, creating stronger bonds with customers.



The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users Strategy Consulting, Help in Content Production and Marketing Execution





ZATAP is poised to set the standard for phygital products in the market and is paving the way for a future in which products are not just authentic but also excite. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP provides consumers with an innovative experience. ZATAP allows them to not only authenticate their products but also immerse themselves in the unique stories and experiences each product has to offer.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP connects physical and digital worlds, offering users an immersive experience in which customers have access to special content, deals, and rewards, and also use their services in the physical dimension (i.e. gaming on video).




The Authentication System: The application offers a revolutionary authentication method that utilizes ZATAP's exclusive technology. The system, which is powered by a combination with encrypted NFC tags, and Blockchain provides the best security level available that is available and allows users to confirm the authenticity of their goods without hesitation.




Ticketing: Products may be used to obtain tickets to events and special events, leveraging the power of a product to gain access only.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their goal is to delight customers by connecting physical products with the digital dimension, creating an immersive phygital experience for fans and consumers. ZATAP has offices in Switzerland in Switzerland and New York City, ZATAP collaborates with companies around the world including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.