CollectID Evolves Into ZATAP

In a bold and revolutionary move, the leading "phygital" platform collectID officially announces its transition into ZATAP, which was first announced in September as the company's new app and brand for consumers. The strategic decision to completely move to ZATAP for both its business and end-consumer operations underscores the company's commitment to changing the way consumers interact with brands environment and providing unparalleled pleasure to users through seamless connectivity between the digital and physical worlds.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's growth and says, "From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something more profound. The company's goal is to build a brand that is a source of joy for customers and is a reflection of our creative approach to developing 'phygital' products. This is possible thanks to our dedicated team and partners, and we are looking forward to seeing the positive impact ZATAP will have on the business and the end-users."



Businesses: One Tap Away from Your Customers



The company's B2B operations continued under the collectID name after announcing ZATAP on September 1, they will be operating as part of the ZATAP Business umbrella. The change demonstrates ZATAP's desire to provide a unique platform that allows brands to connect with their consumers like never before. The technology ensures product authenticity and turns every product into an engaging storyteller, creating more powerful bonds with customers.



The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance in Content Production and Marketing Execution





ZATAP is poised to set the benchmark for phygital industry, shaping a future where products not only authenticate but also excite. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP provides consumers with an innovative experience. The app allows users to not just authenticate their products but also get absorbed in the distinct stories and experiences that each product has to offer.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP bridges the gap between the digital and physical worlds, offering users an immersive experience, where users are able to access unique content and offers, and rewards and use their products in a virtual dimension (i.e. gaming on video).




Authentication System: The app boasts a cutting-edge authentication system, leveraging ZATAP's own proprietary technology. The system, which is powered by a combination with encrypted NFC tags and blockchain provides the best level of security on the market and allows users to confirm the authenticity of their merchandise without hesitation.




Tickets: The products can be used to get an entry ticket to venues and special events, leveraging the potential of a product to gain access only.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their aim is to delight customers by bringing physical products into the digital realm, creating an immersive phygital experience for consumers and fans. ZATAP has the offices of Switzerland and New York City, ZATAP is a partner for global companies including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.