CollectID Evolves Into ZATAP

In a bold and transformative move, leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first launched in September as the company's new app and brand for consumers. This shift in strategy to fully move to ZATAP for both its consumer and business operations underscores the company's commitment to changing the way consumers interact with brands landscape, and bringing a new level of joy to users through seamless connectivity between digital and physical worlds.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company's development in a statement that reads, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something far more significant. Today, we aim to build a brand which brings joy to customers and is a reflection of our unique approach to creating 'phygital' products. This is possible thanks to our dedicated team and partners and we're excited to witness the positive impact ZATAP will have on both users and businesses."



Businesses Just One Tap Away From Your Customers



The business's B2B operations continued to operate under the collectID name following the announcement of ZATAP in September, they are now set to be operating within the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to offer a distinctive platform for brands to interact with their customers in a way they have never before. This technology guarantees authenticity of products and turns every product into an intriguing storyteller, thereby creating stronger bonds with consumers.



The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: http://new141.online/bb/home.php?mod=space&uid=72896 EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users, Strategy Consulting, Assistance in Content Production and Marketing Execution





ZATAP is set to establish the standard for phygital products in the market, shaping a future where products not only authenticate but also excite. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP provides consumers with an innovative experience. ZATAP allows them to not just authenticate their products but also to immerse themselves in the stories and experiences that each product has to offer.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP connects the physical and digital worlds by providing users with an immersive experience in which customers have access to special content, deals and rewards, and also use their products in a digital dimension (i.e. gaming on video).




Authentication System: The app has a state-of-the-art authentication system that is based on ZATAP's exclusive technology. The system, which is powered by a combination of secure NFC tags as well as blockchain, guarantees the highest security level available on the market and allows users to confirm whether they're buying genuine products without hesitation.




Tickets: These products can be used as an entry ticket to venues and other special events, making use of the power of a product to gain access only.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact with their favorite brands. Their goal is to delight customers by connecting physical products with the digital world providing a full-immersive physical experience for fans and consumers. ZATAP has offices in Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.