CollectID Evolves Into ZATAP
In a bold, transformative move, leading "phygital" platform collectID officially announces its transformation into ZATAP it was first launched in September of this year as the company's brand-new app and consumer-facing brand. This strategic shift to fully transition into ZATAP to support both business and end-consumer operations underscores the company's commitment to reshaping the consumer-brand interaction landscape and bringing unparalleled joy to its users by enabling seamless connectivity between physical and digital realms.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement about the company's development and says, "From our inception in 2018 to authenticate physical products in the digital realm, collectID has grown into something more profound. We are now working to create a brand that brings joy to users and matches our creative approach to developing 'phygital' products. This journey has been possible thanks to our dedicated team and partners and we're eager to see the positive effects ZATAP can have on both businesses and end-users."
Businesses Just One Tap Away From Your Customers
The ZATAP's B2B operations continued under the collectID name following the announcement of ZATAP at the end of September, these operations will now change to operate within the ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to offer a distinctive platform for brands to engage with their customers like never before. This technology guarantees authenticity of products and makes every product an engaging storyteller, creating stronger bonds with customers.
The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services Helping Customers for End Users and Strategy Consulting, as well as assistance in Content Production and Marketing Execution
ZATAP is set to establish the standard for phygital products in the market, shaping a future where products not only authenticate but also attract. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers: One Tap Away from the ZATAP Experience
ZATAP offers consumers an experience that is revolutionary. The app allows users to not just authenticate their products but also get absorbed in the stories and experiences each product has to offer.
Features of Owning a ZATAP Product:
Digital meets Physical: ZATAP connects physical and digital worlds, providing customers with an immersive experience, where users can unlock exclusive content, offers, and rewards, and also use their products in the physical dimension (i.e. video games).
Authentication System: The app boasts a cutting-edge authentication method that utilizes ZATAP's exclusive technology. The system, which is made up of secure NFC tags, and Blockchain, http://ezproxy.cityu.edu.hk/login?url=https://collectid.io/collectid-introduces-zatap/ provides the best level of security that is available and allows users to confirm whether they're buying genuine goods without hesitation.
Ticketing: Products may be used to obtain tickets to events and special events, leveraging the power of a ticket for access to exclusive events.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their mission is to delight customers by bringing physical products into the digital realm, creating an immersive phygital experience for both fans and consumers. With offices in Switzerland and New York City, ZATAP collaborates with companies around the world like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.