CollectID Evolves Into ZATAP

In a bold and revolutionary move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP it was first announced in September as a brand new app and consumer-facing brand. This strategic shift to fully move to ZATAP to support both business and consumer operations reflects the company's commitment to reshaping the consumer-brand interaction environment and providing unparalleled pleasure to users through seamless integration between the digital and physical realms.




David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's growth, stating, "From our inception in 2018 to authenticate physical products on the internet, collectID has grown into something more profound. We are now working to build a brand which is a source of joy for users and matches our unique approach to creating physical products. This is possible because of our dedicated team and our partners We are eager to see the positive impact ZATAP can have on the business and the end-users."



Businesses Just One Tap Away From Your Customers



The company's B2B operations continued to operate under the collectID name following the announcement of ZATAP at the end of September, these operations will now be operating within the ZATAP Business brand. The change demonstrates ZATAP's desire to offer a distinctive platform that allows brands to connect with their consumers like never before. The technology assures authenticity of the product and makes every product an intriguing storyteller, thereby creating stronger bonds with consumers.



The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, gestyy.com QR Code




Support Services Helping Customers for End Users and Strategy Consulting, as well as assistance in Content Production and Marketing Execution





ZATAP is poised to set the standard for phygital products in the market and is paving the way for a future in which the products don't just validate but also excite. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP provides consumers with a revolutionary experience. The application enables them to not just authenticate their products but also to immerse themselves in the stories and experiences that each product has to offer.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP is a bridge between physical and digital worlds, providing customers with an immersive experience in which customers have access to special content, deals as well as rewards and utilize their products in a virtual dimension (i.e. video games).




Authentication System: The app has a state-of-the-art authentication system that is based on ZATAP's own proprietary technology. The system, which is made up with encrypted NFC tags and blockchain provides the best level of security that is available that allows users to check the authenticity of their products with confidence.




Tickets: These products can be used to obtain tickets to events and other special events, making use of the power of a ticket for access to exclusive events.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their goal is to make people happy by connecting physical goods with the digital dimension providing a full-immersive physical experience for fans and consumers. ZATAP has headquarters in Switzerland and New York City, ZATAP collaborates with companies around the world like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.