CollectID Evolves Into ZATAP

In a bold and revolutionary move, the world's leading "phygital" platform collectID officially announces its transition into ZATAP, which was first announced in September of this year as the company's brand-new app and brand for consumers. The strategic decision to completely move to ZATAP in both business and consumer operations is a sign of the company's dedication to changing the way consumers interact with brands environment and providing unparalleled pleasure to users through seamless connectivity between physical and digital realms.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement about the company's development, stating, "From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something more profound. Today, we aim to create a brand that delights users and matches our unique approach to creating physical products. This journey has been achieved thanks to our committed team and partners We are looking forward to seeing the positive effects ZATAP can have on the business and the end-users."



Businesses one tap away from Your Customers



While the company's B2B operations continued under the collectID name, following the announcement of ZATAP on September 1, they are now set to be operating as part of the ZATAP Business brand. This shift demonstrates ZATAP's determination to offer a distinctive platform that allows brands to connect with their customers like never before. The technology assures authenticity of the product and makes every product an intriguing storyteller, thereby creating stronger bonds with consumers.



The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution





ZATAP is poised to set the industry standard for phygital creating a future where products are not just authentic but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP provides consumers with an innovative experience. The application enables them to not only authenticate the products they purchase but also get absorbed in the distinct stories and experiences each product has to offer.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP is a bridge between the digital and physical worlds by providing users with an immersive experience in which customers are able to access exclusive content, offers and rewards and use their products in a physical dimension (i.e. gaming on video).




The Authentication System: The application offers a revolutionary authentication system that is based on ZATAP's exclusive technology. The system, which is built on a combination of secure NFC tags, and Blockchain provides the best security level available that is available, allowing users to verify the authenticity of their goods without hesitation.




Tickets: istartw.lineageinc.com These products can be used as tickets for entry into venues and other special events, making use of the potential of a product for access to exclusive events.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines how consumers interact to their favourite brands. Their goal is to make people happy by bringing physical products into the digital dimension providing a full-immersive physical experience for both fans and consumers. ZATAP has offices in Switzerland in Switzerland and New York City, ZATAP is a partner for global companies such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.