CollectID Evolves Into ZATAP

In a bold, transformative move, the leading "phygital" platform collectID officially announces its evolution into ZATAP that was first launched in September as the company's new app and consumer-facing brand. The strategic decision to completely transition into ZATAP for both its consumer and business operations underscores the company's commitment to reshaping the consumer-brand interaction landscape and bringing unparalleled joy for users with seamless connectivity between digital and physical realms.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's growth and says, "From our inception in 2018, to authenticate physical goods within the digital world, collectID has grown into something much more substantial. The company's goal is to create a brand that delights customers and is a reflection of our creative approach to developing "phygital" products. This journey has been possible thanks to our dedicated team and partners We are excited to witness the positive impact ZATAP will have on both the business and the end-users."



Businesses one tap away from Your Customers



While the business's B2B operations continued to operate under the collectID name, following the announcement of ZATAP at the end of September, these operations will transition to operate under the ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to offer a distinctive platform for brands to engage with their customers in a way they have never before. This technology guarantees authenticity of products and makes every product an engaging storyteller, creating more powerful bonds with customers.



The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, wiki.68edu.ru Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution





ZATAP is set to establish the benchmark for phygital industry creating a future where products not only authenticate but also captivate. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP provides consumers with an innovative experience. The application enables them to not only authenticate the products they purchase but also get absorbed in the distinct stories and experiences each product has to offer.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP connects the digital and physical worlds by providing users with an immersive experience in which customers are able to access exclusive content, offers as well as rewards and utilize their products in the virtual dimension (i.e. gaming on video).




Authentication System: The app offers a revolutionary authentication system, leveraging ZATAP's proprietary technology. This system, built on a combination of secure NFC tags and blockchain provides the best security available in the marketplace and allows users to confirm the authenticity of their products with complete confidence.




Ticketing: Products may be used as tickets to events and special events, leveraging the potential of a product for exclusive access.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their aim is to make people happy by bringing physical products into the digital realm, creating an immersive phygital experience for consumers and fans. ZATAP has offices in Switzerland in Switzerland and New York City, ZATAP collaborates with companies around the world like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.