CollectID Transforms Into ZATAP

In a bold and revolutionary move, leading "phygital" platform collectID officially announces its transition into ZATAP that was first launched in September as a brand new app and brand for consumers. The strategic decision to completely change to ZATAP for both its business and consumer operations is a sign of the company's dedication to revolutionizing the brand-consumer interaction landscape and bringing unparalleled joy to its users by enabling seamless integration between the physical and digital realms.




David Geisser, CEO and co-founder of collectID is expressing his excitement about the company's development and says, "From our inception in 2018 to authenticate physical products on the internet, collectID has grown into something far more significant. We are now working to build a brand which is a source of joy for customers and is a reflection of our unique approach to creating "phygital" products. This is possible because of our dedicated team and partners and we're excited to witness the positive effects ZATAP will have on both users and businesses."



Businesses Just One Tap Away From Your Customers



While the ZATAP's B2B operations continued under the collectID name following the announcement of ZATAP at the end of September, these operations are now set to be operating as part of the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to provide a unique platform that allows brands to connect with their consumers like never before. The technology assures authenticity of the product and transforms every product into an engaging storyteller, creating more powerful bonds with customers.



The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production and Marketing Execution





ZATAP is poised to set the standard for phygital products in the market, shaping a future where the products don't just validate but also excite. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP gives consumers a revolutionary experience. ZATAP allows them to not only authenticate the products they purchase but also get absorbed in the unique stories and experiences that each product provides.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP connects the physical and digital worlds by providing users with an immersive experience where customers have access to exclusive content, offers, and rewards, and also use their products in the digital dimension (i.e. video games).




The Authentication System: The application offers a revolutionary authentication system that is based on ZATAP's proprietary technology. This system, built on a combination with encrypted NFC tags and blockchain provides the best security level available that is available and allows users to confirm the authenticity of their goods with complete confidence.




Tickets: The products can be used as tickets to events or special events, using the potential of a product for access to exclusive events.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their aim is to make people happy by connecting physical goods with the digital world and delivering a truly immersive physical experience for consumers and fans. With headquarters in Switzerland in Switzerland and New York City, ZATAP collaborates with companies around the world like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.