CollectID Transforms Into ZATAP

In a bold and transformative move, leading "phygital" platform collectID officially announces its transformation into ZATAP, which was first introduced in September as a brand new app and consumer-facing brand. The strategic decision to completely change to ZATAP for both its business and end-consumer operations reflects the company's commitment to reshaping the consumer-brand interaction landscape and bringing unparalleled joy to users through seamless connectivity between the digital and physical worlds.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution and says, "From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something much more substantial. Today, we aim to build a brand which is a source of joy for users and matches our innovative approach to creating 'phygital' products. This has been made possible thanks to our dedicated team and our partners, and we are eager to see the positive impact ZATAP can have on both users and businesses."



Businesses: One Tap Away from Your Customers



While the ZATAP's B2B operations continued to operate under the collectID name after announcing ZATAP at the end of September, these operations will now change to operate within ZATAP Business. ZATAP Business umbrella. This shift demonstrates ZATAP's determination to offer a distinctive platform for brands to engage with their customers in a way they have never before. The technology assures authenticity of the product and turns every product into an intriguing storyteller, thereby creating stronger bonds with consumers.



The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production & Marketing Execution





ZATAP is set to establish the benchmark for phygital industry, shaping a future where the products don't just validate but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP provides consumers with an innovative experience. The application enables them to not only authenticate the products they purchase but also to immerse themselves in the unique stories and experiences each product offers.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP is a bridge between physical and digital worlds, providing customers with an immersive experience in which customers can unlock exclusive content, offers, and rewards, and also use their products in the digital dimension (i.e. videos games).




Authentication System: The app boasts a cutting-edge authentication system that is based on ZATAP's own proprietary technology. The system, which is made up of encrypted NFC tags, and Blockchain, provides the best level of security on the market that allows users to check the authenticity of their goods with confidence.




Tickets: These products can be used to get an entry ticket to venues and other special events, making use of the potential of a product for access to exclusive events.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines how consumers interact to their favourite brands. Their goal is to create a positive experience for people by connecting physical goods with the digital world, creating an immersive phygital experience for both fans and consumers. ZATAP has offices in Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.