CollectID Transforms Into ZATAP

In a bold, transformative move, leading "phygital" platform collectID officially announces its evolution into ZATAP it was first announced in September as a brand new app and brand for consumers. This shift in strategy to fully move to ZATAP in both business and consumer operations is a sign of the company's dedication to changing the way consumers interact with brands environment and providing unparalleled pleasure for users with seamless integration between the digital and physical realms.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution, stating, "From our inception in 2018 to authenticate physical products in the digital realm, collectID has grown into something more profound. The company's goal is to build a brand that brings joy to users and matches our creative approach to developing 'phygital' products. This has been made possible because of our dedicated team and our partners, and we are looking forward to seeing the positive effects ZATAP has on businesses and end-users."



Businesses: One Tap Away from Your Customers



The ZATAP's B2B operations continued to operate under the collectID name after announcing ZATAP in September, they are now set to transition to operate under ZATAP Business. ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to offer a distinctive platform for brands to interact with their consumers like never before. This technology guarantees authenticity of products and turns every product into an intriguing storyteller, thereby creating more powerful bonds with customers.



The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance in Content Production and Marketing Execution





ZATAP is poised to set the industry standard for phygital and is paving the way for a future in which products not only authenticate but also captivate. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP provides consumers with an experience that is revolutionary. The app allows users to not just authenticate their products but also to immerse themselves in the distinct stories and experiences that each product has to offer.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP is a bridge between the physical and digital worlds, providing customers with an immersive experience where customers are able to access exclusive content, offers and rewards and use their products in a digital dimension (i.e. videos games).




The Authentication System: The application boasts a cutting-edge authentication system, leveraging ZATAP's own proprietary technology. This system, euroleagues.net made up with encrypted NFC tags and blockchain provides the best security level available that is available, allowing users to verify that they are authentic goods without hesitation.




Ticketing: Products may be used to obtain tickets for entry into venues and special events, leveraging the potential of a product for access to exclusive events.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines how consumers interact to their favourite brands. Their aim is to create a positive experience for people by connecting physical goods with the digital dimension and delivering a truly immersive physical experience for consumers and fans. With the offices of Switzerland and New York City, ZATAP works with businesses globally like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.