CollectID Transforms Into ZATAP

In a bold and revolutionary move, leading "phygital" platform collectID officially announces its transition into ZATAP that was first launched in September as the company's new app and brand for consumers. This strategic shift to fully change to ZATAP to support both consumer and business operations underscores the company's commitment to revolutionizing the brand-consumer interaction environment and providing unparalleled pleasure to users through seamless connectivity between the digital and physical worlds.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company's development, stating, "From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something far more significant. Today, we aim to build a brand which brings joy to consumers and resonates with our creative approach to developing "phygital" products. This journey has been achieved thanks to our committed team and our partners and we're eager to see the positive effects ZATAP has on both businesses and end-users."



Businesses: One Tap Away from Your Customers



The ZATAP's B2B operations continued to operate under the collectID name after announcing ZATAP at the end of September, these operations are now set to change to operate within ZATAP Business. ZATAP Business umbrella. This shift demonstrates ZATAP's determination to offer a distinctive platform that allows brands to connect with their customers in a way they have never before. The technology ensures product authenticity and turns every product into a compelling storyteller, forging more powerful bonds with customers.



The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users Strategy Consulting, Help with Content Production & Marketing Execution





ZATAP is poised to set the benchmark for phygital industry and is paving the way for a future in which products are not just authentic but also captivate. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP offers consumers a revolutionary experience. ZATAP allows them to not just authenticate their products but also get absorbed in the stories and experiences each product provides.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP connects the digital and physical worlds by providing users with an immersive experience in which customers have access to exclusive content, offers as well as rewards and utilize their products in the virtual dimension (i.e. videos games).




The Authentication System: The application offers a revolutionary authentication method that utilizes ZATAP's own proprietary technology. This system, powered by a combination of secure NFC tags, and Blockchain, guarantees the highest security level available on the market, allowing users to verify whether they're buying genuine products without hesitation.




Ticketing: Products may be used to get an entry ticket to venues and other special events, making use of the power of a ticket for exclusive access.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their aim is to create a positive experience for people by connecting physical products with the digital world, creating an immersive phygital experience for fans and consumers. With offices in Switzerland as well as New York City, ZATAP collaborates with companies around the world including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.