CollectID Transforms Into ZATAP
In a bold, transformative move, the leading "phygital" platform collectID officially announces its transition into ZATAP, which was first launched in September of this year as the company's brand-new app and brand for consumers. The strategic decision to completely transition into ZATAP in both consumer and business operations is a sign of the company's dedication to changing the way consumers interact with brands landscape and bringing unparalleled joy to its users by enabling seamless connectivity between digital and physical realms.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution in a statement that reads, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something far more significant. We are now working to build a brand that delights customers and is a reflection of our creative approach to developing physical products. This is achieved thanks to our committed team and our partners and we're eager to see the positive effects ZATAP has on users and businesses."
Businesses: One Tap Away from Your Customers
The ZATAP's B2B operations continued to operate under the collectID name after announcing ZATAP on September 1, they are now set to transition to operate within ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to offer a distinctive platform for brands to interact with their customers in a way they have never before. This technology guarantees authenticity of products and turns every product into an engaging storyteller, creating more powerful bonds with customers.
The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services Helping Customers for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution
ZATAP is set to establish the industry standard for phygital and is paving the way for a future in which products are not just authentic but also attract. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers: One Tap Away from the ZATAP Experience
ZATAP provides consumers with an experience that is revolutionary. The app allows users to not only authenticate the products they purchase but also get absorbed in the stories and experiences that each product has to offer.
Features of Owning a ZATAP Product:
Digital Meets Physical ZATAP connects physical and digital worlds by providing users with an immersive experience in which customers have access to unique content and offers and rewards, and also use their products in a physical dimension (i.e. video games).
The Authentication System: The application boasts a cutting-edge authentication system that is based on ZATAP's proprietary technology. This system, made up with encrypted NFC tags as well as blockchain, ensures the highest security level available that is available, allowing users to verify the authenticity of their goods with confidence.
Tickets: These products can be used to obtain tickets for entry into venues and special events, leveraging the power of a ticket to gain access only.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact with their favorite brands. Their aim is to create a positive experience for people by bringing physical products into the digital world and delivering a truly immersive physical experience for fans and consumers. ZATAP has headquarters in Switzerland in Switzerland and New York City, ZATAP collaborates with companies around the world including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.